Marketing Technology
Integrate. Automate. Adopt.
In an effort to gain a competitive edge, many marketers turn to the latest and greatest technology to digitally transform and optimize. While technology spend is 26 percent of the marketing budget, Chief Marketing Technologists feel that only 58 percent of their MarTech stack is used to support their marketing strategy.
Struggling to define a MarTech RoadMap to support and enable your strategy?
CapabilitySource solutions address both of these needs and include real-time cloud integration, marketing technology extension and enhancement, engaging user experience and supportability for regional and global teams.
MarTech Strategy and Planning
- MarTech vision design and road mapping
- Strategy, planning, budgeting and work management maturity assessment
- Digital transformation business case development
- MarTech alternatives research, evaluation and RFP management
- MarTech innovation outsourcing
MarTech Capability Delivery
- ADKAR based Change Management
- Custom staff training and mentoring
- MarTech platform customization
- MarTech platform integration
- MarTech stack administration
- External partner management
MarTech Capability Support
- MarTech release and version management
- MarTech administrator and end user support
- Marketing data quality monitoring
- Marketing domain data integration
- MarTech stack and process optimization
Innovative MarTech
Provide significant advantages and game-changing capabilities, including Artificial Intelligence (AI), Machine Learning (ML) and Robotic Process Automation (RPA) with an integrated and automated MarTech stack.
CS Connect
Above and Beyond
Discover how the most innovative companies in the world are taking their marketing strategies to new levels by enhancing out-of-the-box enterprise work management systems.
Enhance and extend your marketing technologies to provide a unique, branded and personalized experience. CS Connect allows you to build your own custom marketing applications, integrate MarTech systems and deliver personalized user experiences to create an efficient and enjoyable work environment.
CS Labs
Research, evaluate and invent different marketing technologies before buying, building and deploying them to your team. Craft a well-vetted MarTech roadmap that introduces the right technologies and supports your marketing strategy over time.
Thank you CapabilitySource for all the support. Because of your guidance and patience, we now have a kick-ass workflow integration that will help run the studio more efficiently.
Associate Director of Digital Production, Fortune 100 Telecommunications Client