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An international video game development company’s leadership team recognized a need to better coordinate product release activities around the globe. They initially chose a leading collaborative work management technology to help standardize process, coordinate activities, increase capability, improve user experience and gain control of marketing processes in these regions.
Leadership recognized, however, that it needed a highly automated, custom digital solution that went beyond out-of-the-box capabilities. The company needed to integrate best-of-breed marketing work management, proofing and digital asset management technologies into one integrated solution.
CapabilitySource designed and created a custom user experience to meet the unique needs of regional marketing teams. This allowed staff to focus more time on asset creation and delivery. The integrated solution included:
CapabilitySource built a highly personalized marketing console that leverages three integrated marketing technologies. The solution is customized to meet the unique needs of each global region and orchestrated hundreds of campaign activities across many time zones. The design is a modern approach to integrating best-of-breed technologies that meets the needs of a global marketing team.
Associate Director, Fortune 100 Entertainment Client
