What is a brand if not consistent? How do you facilitate trust and relationships in your brand if it is not aligned across all aspects of your business?
As one of the largest gaming companies in the world, headquartered in Japan and spread out across four global regions, Bandai Namco faced this challenge. How does a company create global brand consistency across multiple languages, different processes and cultural touchstones?
In this case study, learn how Bandai Namco, creator of Pac-Man, Tekken and Elden Ring (just to name a few), created global brand consistency and realized:
- Up to a 50% increase in asset re-use, enabling brand consistency and improving efficiency
- 63% decrease in cycle time from marketing work request to fulfillment plan response
- 10% decrease in cost per asset