Timely Challenges. Trusted Solutions.
Healthcare consumers want trusted care, personal choice and timely solutions to make informed decisions. They want confidence in knowing information is protected and private. Marketers need digital strategies that address changing consumer preferences, regulatory burden and data use restrictions, privacy concerns and diminishing consumer trust.
Focus on Fundamentals
With so much disruption in the healthcare marketplace, marketers can be confident that integrated core marketing capabilities will realize strong returns on operational investments.
We simplify the technology landscape needed by healthcare marketers and focus on core technologies that have the most impact on marketing performance. We focus on people first and technology second to ensure adoption with limited disruption. Our solutions are designed to produce measurable improvement results for healthcare brands.
Healthcare Marketing Characteristics:
Drastically changing consumer preferences and behavior
General lack of confidence in achieving predictable marketing results
Regulatory burden, data use restrictions and privacy concerns
Fragmented marketing work management systems
High level of uncertainty and industry disruption
Struggle to find skilled and experienced marketing and MarTech talent
Marketing solutions that meet the needs of healthcare teams
CapabilitySource solutions improve strategy and planning, personalization, work management, creative development, marketing automation, performance measurement, consumer data management, data use, privacy and compliance. Streamline end-to-end work management with integrated marketing technologies that unify fragmented MarTech and customer data systems.
Reduce healthcare marketing costs while lowering risk and increasing capacity.
Ability to Pivot and Prosper
Agile strategy, planning and budgeting systems enable quick strategy pivots
Deeply integrated marketing systems to improve user experience and lower cost
Goals and OKR capability to manage expectations and monitor progress
Integrated risk and compliance systems to reduce risk and ensure compliance
Role-based training and comprehensive change management to develop talent
Scenario planning capabilities for unplanned disruptions