Having problems with any of our products? Create a support ticket and our team will work towards finding a solution to your problem.
Having problems with any of our products? Create a support ticket and our team will work towards finding a solution to your problem.
A global retailer needed to retool its legacy marketing systems and establish agency cost-optimization. These systems were inefficient in supporting collaboration, asset sharing and similar work processes across the company’s widespread locations. Such inefficiencies included utilizing 10 separate platforms and tools to orchestrate marketing plans, strategies and work processes, as well as a separate production system with the company’s creative agency.
Our client needed a partner to implement and integrate an enterprise work management software with customized and personalized API automation functionality specific to their marketing business, and to train users within the organization and within the creative agency. They needed a partner who could:
The CapabilitySource team approached the challenge with a proven methodology applied across People, Processes, technology and Information that allowed us to:
CapabilitySource started the engagement with insights from a pre-project prototype. Leading structured, on-site discovery sessions with both the company and creative agency team members, we developed an integrated, to-be process design that met the needs of both. The to-be process design leveraged both out-of-the-box enterprise work management functionality and CapabilitySource Connect custom application functionality. It fully replaced 10 legacy systems that were in place at the time.
The solution was configured to enable and automate the specific and individualized end-to-end processes into one system used across countries, organizations, creative agencies and the enterprise. In addition, off-the-shelf extensions were customized and personalized, extending the boundaries of implementations and automations that met unique user experience needs.
The final solution design included:
The project delivered successful consolidation of 10 marketing systems and the addition of new agency cost-optimization functionality. By utilizing CapabilitySource Connect as well as a proven methodology applied across People, Processes, technology and Information, CapabilitySource helped more than 350 marketers adopt a modern digital work management solution.
Agency costs and trade-offs were defined and greatly simplified. Automations enabled cycle time reduction so time to market was reduced. Alignment was realized between the client and agency eco-system. The client was able to regain control of agency services spend per individual marketing initiatives, resulting in overall cost-optimization.
