Turn marketing critics into advocates
In the quest for marketing performance improvement and cost optimization, an important factor is often neglected: cross-functional marketing alignment with internal and external business partners.
Marketing leaders should focus more effort and investment on creating advocates within the company that help them protect and increase the marketing budget – either when establishing the annual budget or making budget adjustments in response to unplanned market factors.
CapabilitySource designs solutions that allow marketers to confidently convey how marketing contributes to corporate revenue, supports sales conversions, improves compliance without limiting creativity and easily develops a shared MarTech roadmap and technology spend agenda with IT.
Common Tactics for Improving Marketing Alignment
Marketing and Finance Alignment
Common techniques to align Marketing and Finance
Marketing and IT Alignment
Help steer the technology purchasing decisions and MarTech adoption strategies with effective relationships between IT and Marketing. Evaluate business capabilities and emerging technologies in CS Labs. Explore solution designs that integrate best of breed technologies with custom user experiences to drive adoption. Lay the foundation for cost reduction and increased content output. Clearly define both marketing and IT roles in delivering on marketing strategy. How aligned is your technology roadmap with the marketing strategy?
Common techniques to align Marketing and IT
Marketing and Sales Alignment
In today’s modern digital operating model, leads may be captured in many interaction channels. Once captured, leads may be automatically scored, enriched with sales insights and intelligently routed to sales representatives for rapid follow-up. Doing these things well accelerates sales conversations, increases conversion rates and lowers acquisition costs. How well does your marketing team support sales?
Common techniques for aligning Marketing and Sales
Marketing and Compliance Alignment
Marketers and compliance professionals are often at odds with each other and need a better working relationship. Marketers need a quick and easy way to submit creative assets for compliance and legal review. Compliance professionals need visibility into business operations to provide timely and actionable compliance instruction that reduce content re-work. They also need an efficient way to anticipate, accept, prioritize and process creative asset review requests. How well do your Marketing and Compliance teams get along?
Common techniques for aligning Marketing and Compliance
Reduce labor costs related to Marketing Compliance activities by up to 50 percent and eliminate compliance review bottlenecks in the content creation process by effectively aligning Marketing and Compliance.
Marketing and Agency Alignment
Common Agency alignment strategies
CapabilitySource was able to navigate even the toughest team members both professionally and in a matter that helped them get on board.
VP of Digital Marketing, Fortune 500 Commercial Facilities Services Client