Enterprise Marketing Models

Lower Risk. Lower Cost. Accelerate Outcomes.

Marketing leaders looking to compete in a virtual, digital world are often tasked with transforming the entire marketing operating model. To accomplish this, leaders must reinvent marketing methods and master new digital technologies. Those who succeed rely on architecture frameworks, models and best-practices to guide technology decisions.

Let CapabilitySource be your guide to leverage proven transformation models and frameworks and confidently design your digital marketing solutions. Ensure marketing innovation and technology spend is focused on improving key capabilities needed to enable current marketing strategy.

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At CapabilitySource, we leverage our enterprise architecture knowledge and apply standard enterprise architecture methodologies that focus on business capabilities as key elements of change. A capability to us consists of elements across People, Process, technology and Information (PPtI), not just looking at each as a single functionality.

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People

Create an environment where contributor roles are clearly defined, team members are trained and equipped, performance is easily measured and contributions are accurately defined and reported. Ensure the right people can access what they need at the right time to successfully execute their role in any initiative, project or campaign.

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Technology

Modernize technology solutions that simplify data collection and enable quality data exchange throughout an entire technology ecosystem. Retire antiquated, proprietary tools that no longer support current business needs.

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Process

Standardize, centralize and automate the process of sharing data among all teams through custom, enterprise solutions. Use process engineering best practices to assess the “as-is” processes and recommend “to-be” processes that simplify data exchange.

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Information

Capture custom data and propagate it across specific tasks to easily manage operations and measure results. Create structure by standardizing the information model and integrate and automate information across internal and external systems.

The CapabilitySource Marketing Work Management (MWM) Maturity Model will quickly determine your current state of health, identify opportunities to improve work methods and establish a target state for the way marketers work. This target state will guide incremental investments over time and set clear and measurable expectations. Maturity model assessments are particularly helpful for organizations shifting to a digital and virtual work environment.

Enterprise Work Management Assessment

Establish a shared vision for Enterprise Work Management that guides incremental investments and provides focus to operational and technology improvements. Determine the desire and appropriate level of maturity for each capability dimension and gain clarity on strategic alignment, financial and work experience benefits.
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Strategy, Planning and Budgeting Readiness

Marketing leaders must understand the strengths and weaknesses of current strategy, planning and budgeting processes in order to improve them. Start making your strategy nimble and agile in 5 minutes with the Strategy, Planning and Budgeting (SPB) Readiness Calculator.
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Agile, nimble marketing strategy is essential for responding to changes in consumer preference and unexpected market disruption.

Use the SPB Readiness Calculator to determine how nimble and agile your strategy is today and benchmark your current readiness level. Discover ways to improve SPB business capabilities and evaluate technology alternatives. In 5 minutes and 24 questions you can determine your readiness, view your results and generate a report to share with others.
1

Calculate Your Readiness

The CapabilitySource Team has developed a quick SPB Readiness Calculator that draws on years of experience, industry insights, technology input and best practices. It provides both benchmarks and improvement recommendations that will intrigue you.

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View Your Results

The SPB Readiness Calculator maps your responses to maturity benchmarks and explains how you can improve over time with specific business capability improvements and technology investments.

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Get Your Free Report

Request SPB Readiness Calculator results in a personalized SPB readiness report that includes graphics, ratings, findings and improvement recommendations, tailored to your situation.

Optimize Marketing from End-to-End

CapabilitySource configures, integrates, extends and enhances Work Management Technology to fit within the entire MarTech ecosystem. The End-to-End Marketing Process Model helps identify and prioritize capability improvements and adoption decisions, and ultimately meet the unique user experience needs for specific user groups and communities.

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“Our consultant at CapabilitySource was extremely knowledgeable and adaptable. The team was great at taking the time to get to know the company, current systems and processes, and goals for the future prior to making recommendations.”

Jump Start Your Digital Transformation with CapabilitySource Models and Frameworks​