Benchmarking Tools

Benchmarking Tools from Our Engagement Experience

We are in the business of assessing an organization’s marketing operations and technology to help them with opportunities to drive efficiency. We’ve built sophisticated models to analyze Fortune 100 organizations and now we are offering benchmarking tools you can use yourself to get a holistic view of your team.   

Discover ways to improve your organization and evaluate technology alternatives. Answer a few questions about your organization and receive a free but powerful report based on years of marketing operations and technology expertise, which you can share with your team or discuss with ours.  


Marketing Operations Benchmark Tools


Benchmarking tools to 

establish a baseline and map 

your path forward

By using the CS Benchmarking tools, you agree to the Terms of Use.




Marketing leaders must understand the strengths and weaknesses of their current planning process and the capabilities essential to creating a marketing strategy that flows through to execution and adapts to changing market conditions.


Take 10 minutes to answer 24 questions about your organizations capability to develop strategy, plan and execute in an agile manner.

Marketing Work Management


Business and Operations leaders must understand the current level of organizational effectiveness and efficiency to identify the best ways to improve marketing activities and equip staff to do more with less.


Take 15 minutes to answer 24 questions about the way your marketing organization gets work done.


Review your Benchmarking Results with Our Team


Connect with our team of experienced Marketing Benchmark Specialists to review your results and discover new ways to reshape your organization, streamline workflow, modernize technology and centralize information.  Gain an understanding of what is possible within your unique circumstances.  Let us help you craft a business case and transformational story to gain sponsorship, funding and achieve exceptional marketing outcomes by doing new things in new ways.

Let’s Talk


Terms of Use:

Use of the Benchmark Tools and submission of your data via the online form is voluntary. By using the Benchmark Tools, you agree to share your data and responses with CapabilitySource. Upon submission of your data, CapabilitySource will generate online content, and a report will be distributed to the email address you provide. In providing an email address you attest to be the owner of the address and agree to receive communications from CapabilitySource at the address.

The content on this website is for convenience and information purposes only. Your submission does not create a contract, whether implied or expressed, between you and CapabilitySource or its partners. However, we welcome the opportunity for future discussions regarding ways CapabilitySource can assist you with your marketing strategies. Any information you provide will be considered non-confidential. We will not disclose, sell or rent this information without your express written permission. 

Should you choose to use a Benchmark Tool on this website; information collected from you will be used for the purpose of understanding your business needs and responding accordingly. We may contact you via email or phone. You may choose to opt out of future communications at any time by contacting us at