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Just as the best recipes have key ingredients, transformation efforts require best practices to successfully realize marketing operations goals. CapabilitySource applies targeted performance accelerators that reflect thousands of hours of learning and adapting to challenges of marketing digital transformation. It is our secret sauce – and we use it to overcome technical gaps, confront user adoption challenges and ensure deep integration across the enterprise.
Appropriate and Affordable Technology Evaluation and Selection
Centralized Governance, Reduced Risk and Improved Compliance
Equipped and Engaged Marketing Staff and Agency Partners
Branded, Personalized and Streamlined User Interface
Deeply Integrated and Optimized MarTech Systems
Skilled and Experienced Technology Administration
Quickly determine your current state of marketing digital transformation readiness as well as the best path to your desired state of marketing maturity. Build a MarTech roadmap that is based on the unique marketing business capabilities that are most important to your marketing strategy. Base your marketing performance improvement journey on frameworks and lessons learned from more than 100 successful marketing digital transformations.
Ensure full adoption of digital transformation activities by focusing on the personal side of change and learning using ADKAR-based change management fundamentals. Engage marketing staff early during design activities to ensure their needs, desires and perspectives are included. Achieve unprecedented adoption wins with role-based training, ongoing self-service training aids and ongoing expert user support.
Create bespoke user experience on top of generic cloud technologies. Engage your marketing staff and agency partners with a compelling user interface that is custom-built and branded just for them. Use your own brand guidelines and layout preferences in the tools you provide to your marketers.
Research, evaluate, prototype and integrate marketing technologies before buying, building and deploying. Invent new technologies where gaps exist. Craft well-vetted MarTech roadmaps that support your marketing strategy over time.
Empower performance measures and OKRs, streamline both internal and agency handoffs and eliminate virtually all data re-entry with deep MarTech integration. Make marketing data a strategic asset that provides unique competitive advantage and insights. Eliminate expensive and time-consuming data assembly, cleansing and aggregation activities with accurate and current integrated marketing data.
