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Solutions

Transform the Way You Work

Feeling sidetracked by inefficient processes, rework, weak governance, costly outdated technology or underutilization of key tools, data and technologies?

Partner with CapabilitySource to lighten the operational burden so you can get back to driving marketing results through creativity & innovation. Gain confidence in a marketing strategy that is supported by affordable, modern digital technology, empowered through effective business operations and tightly aligned with business stakeholders.

Our clients speak with confidence about marketing strategy, gain support of business leaders across the enterprise, and reduce cost.

Surveys show that most marketing organizations use only 60 percent of the capabilities in their technology stack.

Gain full value from MarTech investment with CapabilitySource. Accelerate planning, lower creative development costs, enable timely and relevant customer data insights, and ensure valuable leads become conversions.

Our marketing digital transformation approach is comprehensive

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Invest in the business of Marketing

At CapabilitySource, we believe in a balanced approach to digital marketing solutions that includes three pillars: Marketing Technology, Marketing Operations and Marketing Alignment.

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Marketing Technology

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Usability. Supportability. Adoption.

  • Ensure full user adoption of technologies
  • Implement, integrate and extend technologies
  • Select the right technologies for your organization

Clients realize up to a 20 percent reduction in MarTech spend

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Marketing Operations

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Resiliency. Agility. Confidence.​

  • Develop a capability-based MarTech roadmap​
  • Ensure marketing goals are precise, accurate and achievable​
  • Establish predictable processes and procedures​
  • Improve strategy planning and budget management​

Clients realize a 15-25 percent improvement in
effectiveness as measured by ROI & customer
engagement​

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Marketing Alignment

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Transparency. Accountability. Approval.

  • Establish shared KPIs and performance measures​
  • Gain enterprise-wide buy in of marketing strategy​
  • Justify your marketing spend​
  • Reduce friction due to changes in brand strategy​

Clients realize marketing budgets that increase from 8.6 percent to 12.6 percent of corporate gross revenue​

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Do you want to be appreciated and gain a well-funded marketing strategy?

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Strengthen Marketing Strategy

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Accelerate digital transformation and optimization

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Demonstrate marketing contribution to business outcome

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Improve marketing transparency, efficiency and accountability

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Quickly shift marketing strategy amidst rapidly changing market conditions

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Reduce labor cost and increase content volume

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Reduce risk and improve compliance

Why CapabilitySource

Marketing digital transformation is the core of our DNA.

Our passion lies in the design and delivery of modern and personalized user experiences. We leverage strategic relationships to develop integrated solutions with the latest and greatest technology. Where needed functionality does not exist, we invent new technology. We use a special mix of experience, innovation, industry best practice, business architecture, change management and software engineering to deliver exceptional outcomes.
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The CapabilitySource team has exceeded my expectations and set my team up for success through improved work intake, reduction in wasted time, improved information accuracy and improved resource management.

VP of Business Performance Services, Fortune 100 Financial Services Client

Visualize, Innovate, Automate and Integrate
Anything with CapabilitySource.​

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