Define. Measure. Achieve.
At CapabilitySource, we measure success based on the success of our clients. Have the client’s desired business outcomes been achieved? Does the client’s MarTech roadmap support the marketing strategy? Do marketers desire the change and have the ability to adopt it? Are the changes sustainable?
We encourage our clients adopt three dimensions to measure overall success. These are Project Success Indicators, Transformation Indicators and Core Marketing Indicators.