Define. Measure. Achieve.
At CapabilitySource, we measure success based on the success of our clients. Have the client’s desired business outcomes been achieved? Does the client’s MarTech roadmap support the marketing strategy? Do marketers desire the change and have the ability to adopt it? Are the changes sustainable? We are a trusted partner with a depth of experience; designing and implementing over 150 digital transformations in the last decade for teams as large as 700 members and as small as 10 across multiple industries.
We encourage our clients adopt three dimensions to measure overall success. These are Project Success Indicators, Transformation Indicators and Core Marketing Indicators.