Simplify. Accelerate. Optimize.
Additional struggles may include adopting process rigor, policy, procedure and work structure, changing market conditions, the continual increase in MarTech complexity, enabling new digital channels as well as increasing asset volumes.
More than other industries, retail MarTech roadmaps must include work management optimizations that significantly reduce the manual labor involved in the creation of complex retail campaigns, management of agency services, and the elimination of creative rework. Challenges also include the need for increased asset reuse and streamlined creative asset development across regions and translations.